{"id":1,"date":"2020-08-16T17:05:56","date_gmt":"2020-08-16T17:05:56","guid":{"rendered":"http:\/\/redhen.finchamdesign.co.uk\/?p=1"},"modified":"2024-05-01T14:28:23","modified_gmt":"2024-05-01T14:28:23","slug":"blog-one-stories-matter","status":"publish","type":"post","link":"https:\/\/redhenmarketing.es\/es\/blog-one-stories-matter","title":{"rendered":"Blog 1 &#8211; Stories Matter"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#d70826&#8243; background_image=&#8221;https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/09\/egg-back-01-scaled.jpg&#8221; background_blend=&#8221;multiply&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;10%|8%|10%|8%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||40px|&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>BLOG 1<br \/> <span style=\"color: #353740;\">STORIES MATTER<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/redhenmarketing.es\/online-bookings&#8221; button_text=&#8221;Book your online meeting&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;|700||on|||||&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; button_icon_color=&#8221;#d70826&#8243; animation_style=&#8221;fade&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;2px&#8221; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on|desktop&#8221; button_text_color__hover=&#8221;#d70826&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on|hover&#8221; button_letter_spacing__hover=&#8221;0px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#ffffff&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/pexels-suzy-hazelwood-1995842-2.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;75px||75px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Everyone has a story to tell <\/strong><\/p>\n<p style=\"text-align: left;\">I can\u2019t quite believe that 10 years has passed since Redhen was launched. The time has quite literally flown, and I find myself in that awkward position where I have to follow my own advice. After all, how can I expect the clients I work with to do what I\u2019m guiding and advising them to do, if I\u2019m not doing the same? I have to push my brand forward. I have to evolve and most importantly, I have to tell my brand story; effectively and convincingly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Redhen Marketing <\/strong><\/p>\n<p style=\"text-align: left;\">And so here we are, and here it is. A few agonising months of reflection and hard graft, and my new brand identity and website have finally been uncovered for all to see. And my brand story is there for all to see and read. Now it has to be lived. It\u2019s an exciting moment but also nerve-wracking. I\u2019m really proud of it, and hope my clients and potential new clients feel the same.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.7) 0%|rgba(255,255,255,0.23) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.7)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.23)&#8221; background_image=&#8221;https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/pexels-taryn-elliott-3889704.jpg&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;150px||150px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333300;\"><strong>Take a moment <\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333300;\">These past few months have also taken me on an important learning journey. It\u2019s made me realise how crucial it is that I put myself in the situation of my clients. Sometimes I find myself saying \u2018Come on, just do it. What are you waiting for? We need to launch this, we\u2019re going to miss the right moment.\u2019 I sometimes get caught up in the mode of Director and Consultant that I now realise I need to take the time to appreciate things from a client perspective. And so I\u2019ve immersed myself in creating my brand story and I\u2019m equally as protective and reticent.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255,255,255,0.82)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.9) 0%|rgba(255,255,255,0.9) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.9)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.9)&#8221; background_image=&#8221;https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/08\/RedHen-pattern-01.jpg&#8221; custom_padding=&#8221;110px|0px|110px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/pexels-anna-shvets-4045697-copy-2.jpg&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/blog-1.jpg&#8221; title_text=&#8221;blog-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Creating a brand story <\/strong><\/p>\n<p style=\"text-align: left;\">So what is a brand story anyway?<br \/> A brand story encompasses everything you want your brand to evoke and it\u2019s so much more than simply how you look. It\u2019s about how you want people to feel when they engage with your brand. It\u2019s about how you communicate your values. It\u2019s about how credible you are. Do you live up to your brand message? If your key value is reliability and excellent service &#8211; do you deliver it? Are you living and breathing your brand story? It\u2019s about literally creating a brand persona that people intuitively respond to.\u00a0 A compelling story will establish value quickly and\u00a0 initiate engagement that inspires action. An honest and genuine brand story develops trust and confidence and in today\u2019s increasingly competitive world, your point of difference matters more than ever.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255,255,255,0.82)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0.9) 0%|rgba(255,255,255,0.9) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.9)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.9)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;110px|0px|110px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"Default\" style=\"text-align: left;\"><b><span lang=\"EN-US\">Getting you noticed for what you do best <\/span><\/b><b><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/b><\/p>\n<p class=\"Default\" style=\"text-align: left;\"><span lang=\"EN-US\">If all of this sounds confusing and you\u2019re sat there thinking, well that\u2019s a tall order and all a little too difficult. Well you\u2019re right, it is, but it\u2019s OK because at Redhen we\u2019ve a talented team of creatives who can help you create your compelling brand story. Our ability lies in getting under the skin of brands in order to<span>\u00a0 <\/span>define your character and brand persona in a way which connects, inspires and establishes lasting relationships. <\/span><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/p>\n<p style=\"text-align: left;\">[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"Default\" style=\"text-align: left;\"><span style=\"color: #d70826;\"><strong>Tell your story <\/strong><\/span><\/p>\n<p class=\"Default\" style=\"text-align: left;\">Book a <a href=\"https:\/\/redhenmarketing.es\/online-bookings\">brand appraisal<\/a> to find out how Redhen can help you create, or develop your brand story. Or drop me an email <a href=\"#contact-us\">here<\/a>.<\/p>\n<p style=\"text-align: left;\">\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/redhenmarketing.es\/online-bookings&#8221; button_text=&#8221;BRAND APPRAISAL&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#d70826&#8243; button_border_width=&#8221;4px&#8221; button_border_color=&#8221;#d70826&#8243; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;|700||on|||||&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; button_icon_color=&#8221;#d70826&#8243; animation_style=&#8221;flip&#8221; animation_direction=&#8221;right&#8221; animation_intensity_flip=&#8221;20%&#8221; button_text_color_hover=&#8221;#747d88&#8243; button_border_color_hover=&#8221;#747d88&#8243; button_letter_spacing_hover=&#8221;2px&#8221; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; 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