{"id":1,"date":"2020-08-16T17:05:56","date_gmt":"2020-08-16T17:05:56","guid":{"rendered":"http:\/\/redhen.finchamdesign.co.uk\/?p=1"},"modified":"2024-05-01T14:28:23","modified_gmt":"2024-05-01T14:28:23","slug":"blog-one-stories-matter","status":"publish","type":"post","link":"https:\/\/redhenmarketing.es\/es\/blog-one-stories-matter","title":{"rendered":"Blog 1 – Stories Matter"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_color=”#d70826″ background_image=”https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/09\/egg-back-01-scaled.jpg” background_blend=”multiply” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”||40px|” custom_margin_last_edited=”off|phone” custom_padding_tablet=”||||false|false” custom_padding_last_edited=”off|desktop” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

BLOG 1
LAS HISTORIAS IMPORTAN<\/span><\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/redhenmarketing.es\/online-bookings” button_text=”Book your online meeting” _builder_version=”4.16″ custom_button=”on” button_text_color=”#ffffff” button_border_width=”2px” button_border_color=”#ffffff” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#d70826″ animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#d70826″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”0px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”#ffffff” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”on|on|off” _builder_version=”4.16″ background_image=”https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/pexels-suzy-hazelwood-1995842-2.jpg” parallax=”on” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”75px||75px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Todos tienen una historia que contar <\/strong><\/p>\n

No puedo creer que hayan pasado 10 a\u00f1os desde que se lanz\u00f3 Redhen. El tiempo literalmente ha volado y me encuentro en esa posici\u00f3n inc\u00f3moda en la que tengo que seguir mis propios consejos. Despu\u00e9s de todo, \u00bfc\u00f3mo puedo esperar que los clientes con los que trabajo hagan lo que les gu\u00edo y les aconsejo que hagan, si yo no hago lo mismo? Tengo que impulsar mi marca hacia adelante. Tengo que evolucionar y lo m\u00e1s importante, tengo que contar la historia de mi marca; eficaz y convincentemente.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Redhen Marketing <\/strong><\/p>\n

Y aqu\u00ed estamos, y aqu\u00ed est\u00e1. Tras unos meses agonizantes de reflexi\u00f3n y trabajo duro, mi nueva identidad de marca y mi nuevo sitio web finalmente han sido descubiertos para que todos los vean. Y la historia de mi marca est\u00e1 ah\u00ed para que todos la vean y lean. Ahora hay que vivirlo. Es un momento emocionante pero tambi\u00e9n estresante. Estoy muy orgulloso de ello y espero que mis clientes y nuevos clientes potenciales sientan lo mismo.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.7) 0%|rgba(255,255,255,0.23) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0.7)” background_color_gradient_end=”rgba(255,255,255,0.23)” background_image=”https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/pexels-taryn-elliott-3889704.jpg” custom_margin=”|||” custom_padding=”150px||150px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Toma un descanso <\/strong><\/span><\/p>\n

Estos \u00faltimos meses tambi\u00e9n me han llevado a un importante viaje de aprendizaje. Me ha hecho darme cuenta de lo crucial que es ponerme en la situaci\u00f3n de mis clientes. A veces me encuentro diciendo: \"Vamos, hazlo\". \u00bfQue estas esperando? Necesitamos lanzar esto, vamos a perder el momento adecuado\u201d. A veces me quedo atrapado en el modo de Director y Consultor y ahora me doy cuenta de que necesito tomarme el tiempo para apreciar las cosas desde la perspectiva del cliente. Por eso me sumerg\u00ed en la creaci\u00f3n de la historia de mi marca y soy igualmente protector y reticente.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”rgba(255,255,255,0.82)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.9) 0%|rgba(255,255,255,0.9) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0.9)” background_color_gradient_end=”rgba(255,255,255,0.9)” background_image=”https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/08\/RedHen-pattern-01.jpg” custom_padding=”110px|0px|110px|0px” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ background_image=”https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/pexels-anna-shvets-4045697-copy-2.jpg” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/redhenmarketing.es\/wp-content\/uploads\/2020\/10\/blog-1.jpg” title_text=”blog-1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Creando una historia de marca <\/strong><\/p>\n

Entonces, \u00bfqu\u00e9 es una historia de marca?
La historia de una marca abarca todo lo que desea que su marca evoque y es mucho m\u00e1s que simplemente su apariencia. Se trata de c\u00f3mo quieres que se sienta la gente cuando interact\u00faa con tu marca. Se trata de c\u00f3mo comunicas tus valores. Se trata de cu\u00e1n cre\u00edble eres. \u00bfEst\u00e1s a la altura del mensaje de tu marca? Si su valor clave es la confiabilidad y el excelente servicio, \u00bflo ofrece? \u00bfEst\u00e1s viviendo y respirando la historia de tu marca? Se trata literalmente de crear una imagen de marca a la que la gente responda intuitivamente. Una historia convincente establecer\u00e1 valor r\u00e1pidamente e iniciar\u00e1 un compromiso que inspirar\u00e1 la acci\u00f3n. Una historia de marca honesta y genuina desarrolla confianza y confianza y, en el mundo cada vez m\u00e1s competitivo de hoy, su punto de diferencia es m\u00e1s importante que nunca.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”rgba(255,255,255,0.82)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.9) 0%|rgba(255,255,255,0.9) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0.9)” background_color_gradient_end=”rgba(255,255,255,0.9)” background_enable_image=”off” custom_padding=”110px|0px|110px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Hacer que te destaquen por lo que haces mejor <\/span><\/b><\/o:p><\/span><\/b><\/p>\n

Si todo esto suena confuso y est\u00e1s sentado pensando, bueno, es una tarea dif\u00edcil y demasiado dif\u00edcil. Bueno, tienes raz\u00f3n, lo es, pero est\u00e1 bien porque en Redhen contamos con un talentoso equipo de creativos que pueden ayudarte a crear una historia de marca convincente. Nuestra capacidad radica en meternos en la piel de las marcas para\u00a0 <\/span>definir su car\u00e1cter y personalidad de marca de una manera que conecte, inspire y establezca relaciones duraderas. <\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Cuenta tu historia <\/strong><\/span><\/p>\n

Reserva una valoraci\u00f3n de marca<\/a> para descubrirlo c\u00f3mo Redhen puede ayudarle a crear o desarrollar la historia de su marca. O env\u00edeme un correo electr\u00f3nico aqu\u00ed<\/a>.<\/p>\n

\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/redhenmarketing.es\/online-bookings” button_text=”BRAND APPRAISAL” button_alignment=”left” _builder_version=”4.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#d70826″ button_border_width=”4px” button_border_color=”#d70826″ button_border_radius=”0px” button_letter_spacing=”0px” button_font=”|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#d70826″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#d70826″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#d70826″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on|hover” button_letter_spacing__hover=”0px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” module_id=”contact-us” _builder_version=”4.16″ background_color=”#d70826″ custom_padding=”110px||110px|” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Empecemos algo nuevo<\/span>
\u00a1Di hola!<\/span><\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Ya sea que est\u00e9 comenzando o sea una marca establecida que busque ideas nuevas, comun\u00edquese con nosotros mediante el formulario a continuaci\u00f3n y me comunicar\u00e9 con usted lo antes posible.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Contact Form” _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_contact_form email=”sarah@redhenmarketing.es” submit_button_text=”Send” module_id=”et_pb_contact_form_0″ _builder_version=”4.25.0″ _unique_id=”8fb7c8f4-2490-4fff-b5c6-647427a3f437″ form_field_background_color=”#ffffff” form_field_text_color=”#d70826″ title_text_color=”#ffffff” captcha_text_color=”#ffffff” form_field_font=”||||||||” form_field_font_size=”16px” custom_button=”on” button_text_color=”#ffffff” button_border_width=”2px” button_border_color=”#ffffff” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#ffffff” max_width=”800px” module_alignment=”center” animation_style=”fade” hover_enabled=”0″ box_shadow_style=”preset7″ 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BLOG 1 STORIES MATTEREveryone has a story to tell I can\u2019t quite believe that 10 years has passed since Redhen was launched. The time has quite literally flown, and I find myself in that awkward position where I have to follow my own advice. After all, how can I expect the clients I work with […]<\/p>","protected":false},"author":2,"featured_media":541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

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